Instawork SEO/AEO Manager Job 2026 – Eligibility, Roles & Apply Online
Instawork is hiring for the position of SEO/AEO Manager in its Marketing team. This is a full-time, hybrid role based in San Francisco, California, United States, reporting to the Head of Growth Marketing.
Below is a simple, point-wise breakdown of the official job posting, so you can quickly understand the role and decide whether it fits your profile.
Job Overview
- Company: Instawork
- Position: SEO/AEO Manager
- Department: Marketing
- Location: San Francisco, California, United States (hybrid)
- Employment Type: Full-time
- Experience: 1+ years of hands-on GEO experience with strong SEO fundamentals
- Reports To: Head of Growth Marketing
- Salary: $110,000 – $140,000 per year (base salary range for California-based applicants, as stated in the posting)
- Application Deadline: Not mentioned in the official posting
- Requisition ID: 587
About the Role
In simple terms, this role is about owning how easily people discover Instawork — not just on Google search, but also on AI answer engines like ChatGPT, Perplexity, Claude and Google’s AI surfaces. AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) mean making sure the company’s content gets cited and surfaced when AI assistants answer user questions.
What You’ll Accomplish (Roles and Responsibilities)
- Own Instawork’s organic acquisition strategy across SEO and GEO — set goals for non-branded visibility and share of voice in AI answers, and be accountable for hitting them
- Lead technical SEO of the company’s Webflow site — crawlability, indexation, site architecture, internal linking, redirects and site speed
- Build Instawork’s answer-engine strategy across ChatGPT, Perplexity, Claude and Google’s AI surfaces; grow authority on review sites, industry publications, Reddit, Quora and YouTube
- Execute a backlink strategy that strengthens search authority
- Direct the agent-led (AI-assisted) content strategy — build a content roadmap matching search and prompt intent
- Define the measurement layer — track the funnel from organic and AI-referred discovery through to activation
- Own domain and technical health, working directly with Engineering — migrations, redirects, canonicalization, localization structure
Eligibility Criteria (Who You Are)
- Experience: 1+ years of hands-on GEO experience across leading conversational AI assistants, with strong SEO fundamentals — you have tested how AI assistants retrieve, cite and act on content, and have opinions on what works
- Technical SEO: Deep fluency in structured data and schema, rendering and indexation, crawl analysis — with enough comfort in code to ship fixes yourself; comfortable using tools like Cursor, Replit, Zapier, n8n
- Tools: Fluency with Google Search Console, GA4, Screaming Frog, Ahrefs or Semrush, plus at least one AI-visibility platform (Profound, Peec, Otterly, Scrunch) or tooling you built yourself
- Mindset: Technical and curious — you build and ship, and you want to write the playbook for AI-era discoverability
Salary and Benefits
For California-based applicants, the posting states a base salary range of $110,000 – $140,000. The position is also eligible for:
- Equity in the form of stock options
- Medical, dental and vision plans (coverage from date of hire)
- Flexible paid time off and at least 8 paid company holidays annually
- Phone stipend and commuter stipend
- Supplemental pay on qualified leaves
- Health savings account (HSA) contribution and flexible spending plans
- 401K plan
- Perkspot discount program
About Instawork
Founded in 2015, Instawork is an AI-powered labor marketplace connecting more than 7 million skilled workers with businesses across 50+ major markets in the United States and Canada. The company is backed by investors including Benchmark, Spark Capital, Craft Ventures, Greylock and Y Combinator.
How to Apply
Interested and eligible candidates can apply through the official Instawork careers page:
Apply Online – Instawork SEO/AEO Manager, San Francisco
Please note: This is a US-based, hybrid role (San Francisco). The application deadline is not mentioned in the official posting. Candidates are advised to verify all details on the official listing before applying. Never pay any fee for a job application.
